Promoting a cultural icon like the Sudbury Symphony Orchestra brings a special set of challenges and rewards. The challenge comes from taking something established and respected while keeping its image new and fresh. There is a strong and loyal audience that simply needs to be reminded and informed about the upcoming season, but there is also a brand new audience waiting to discover an exciting new live entertainment experience.
Like the loyal audience that has been with the Sudbury Symphony year after year, Petryna Advertising has been the SSO’s Marketing Agency of Record since 2009. We know what the SSO has to offer and share the excitement of loyal symphony goers as each new season begins. We also understand the need to keep introducing new audiences to what the SSO has to offer and convey the excitement that awaits at each performance.
By using a strategic mix of targeted billboard, print and television advertising, and coupling it with public relations initiatives like radio and television interviews, as well as contest giveaways and earned media articles, we help the SSO reach a broad audience and increase sponsorship and subscription sales. Our team also develops the season’s program book, print ads, exhibits and other collateral materials.
Each year, we bring a look and feel that is new and fresh to the SSO, while building on past success. Season 41 has begun! For more information on concerts and programming, visit sudburysymphony.com