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In 2007 the inaugural LOL (Laugh Out Loud) Comedy Festival was launched in Sudbury, featuring some of North America’s funniest comedians, actors and improv companies. The festival’s first year was a resounding success and set the stage for LOL as an annual event.

As Agency of Record, Petryna Advertising worked on festival name and image development as well as all aspects of the festival’s marketing, including development and production of posters, print advertisement, the festival book, radio, television, web site and all display materials.