The Hearth, Patio and Barbecue Association of Canada (HPBAC) is a trade association, dedicated to serving the needs of its members, who include both national and regional businesses and associations involved in the hearth, patio and barbecue industries.
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In 2006-2007 Petryna Advertising was hired to develop a campaign to introduce a public awareness campaign regarding the energy efficiency of gas fireplaces. Petryna Advertising created a campaign which developed a new measure for gas fireplace efficiency called EnerChoice and promoted this product across Canada by way of image development, posters, print advertising, web site development, in-store signage (shelf talkers), product packaging and media buying.
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