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Cinefest is Sudbury’s International Film Festival and has been in existence since 1988. Cinefest usually runs 1-2 weeks after the Toronto Film Festival, spans 8 days and is considered to be one of the four largest film festivals in Canada.

In 2006 Petryna Advertising became the Agency of Record, and in that capacity is responsible for the overall creative concept for the festival, development and production of posters, print advertisement, festival book imaging, radio, television and all display materials.